Privacy Policy

1. Information we collect

We collect information in the following ways:

• Account details: Name, email address, and authentication identifiers when you register or sign in.
• Usage data: Logs of pages viewed, searches, favourites, calculator inputs, and device/browser metadata gathered via analytics tools.
• Contact submissions: Messages sent through forms (contact, viewing requests, feedback) plus the history of related correspondence.
• Cookies: Session cookies to keep you signed in, remember preferences (like theme), and measure site performance.

2. How we use your information

• Provide property analytics, calculators, and dashboards tailored to your saved preferences.
• Respond to enquiries, arrange viewings, and deliver support communications.
• Improve product accuracy and reliability by analysing anonymised usage trends.
• Maintain security, prevent misuse, and comply with legal or regulatory obligations.

3. Sharing and disclosure

We do not sell your personal data. We may share limited information with:

• Service providers who support hosting, authentication, analytics, or email delivery under contractual confidentiality obligations.
• Legal authorities when required to comply with lawful requests or to protect our rights.

4. Data retention

We retain account information while your profile remains active and for a reasonable period thereafter to meet legal, tax, and reporting requirements. Analytics data may be stored in aggregated form for product research. You can request deletion of personal data by contacting us using the details below.

5. Your choices

• Update or correct your account details from your profile page when signed in.
• Disable non-essential cookies through your browser settings.
• Request access, deletion, or portability of your personal information by emailing privacy@clarityapex.com.
• Opt out of marketing communications using the unsubscribe links provided.

6. International transfers

ClarityApex operates primarily in the United Kingdom but may use cloud services located in other jurisdictions. When data is transferred internationally we rely on Standard Contractual Clauses or equivalent safeguards to protect your rights.

7. Updates to this policy

We may revise this privacy policy to reflect product updates or regulatory changes. The "Last updated" date below will always indicate the latest version. Continued use of the service after updates constitutes acceptance of the revised policy.

8. Contact

Questions about this policy or your data rights can be directed to privacy@clarityapex.com or by writing to: